The Brag Book Method

The Proven Framework Trusted by Thousands of Leaders

One of the biggest myths leaders cling to is that their track record speaks for itself.

It doesn’t. Not in the way you think it does.

The higher you go, the more you need the right proof, positioned the right way, at the right time.

That’s where the Brag Book comes in.

The Brag Book Intensive™ is a focused, two-session engagement where we extract the right proof, craft your positioning, and build three high-leverage credibility assets tailored to your next chapter.

No fluff. No generic templates. Built for you.

What Is A Brag Book?

Traditionally, Brag Books were tied to résumés and promotions.

I use them as a strategic business tool that helps my clients secure board and advisory roles, funding, and strategic partnerships.

It’s a living, private collection of proof:

  • Specific wins

  • Measurable results

  • Key moments that happened only because you were in the room

Designed so your value can be communicated accurately, quickly, and compellingly, whether you’re there to say it or not.

Is this you?

  • You’re clear you can deliver… less clear on how to present it so the right doors open.

  • You’ve dabbled in speaking/consulting/board work or you’re pivoting, but your story isn’t carrying your weight online or in rooms.

  • You struggle to “brag” without feeling salesy, so your biggest wins stay invisible.

  • Your LinkedIn / site don’t match your real level, and you know that’s costing opportunities.

If you nodded, this was designed for you.

How Clients Are Using Theirs

  • A nonprofit leader used her “Executive Positioning / “why you” Differentiator Statement” to secure funding partnerships and speaking invitations by documenting community impact stories.

  • A corporate executive used his “Case Story Library” to land advisory board opportunities by highlighting operational expertise that filled critical gaps.

  • A founder equipped his champions with “Advocacy Messaging”, so potential partners could present his value accurately to their internal teams without diluting the story.

Every client’s stack is different. Your path is yours. We build for the outcomes you want to create now.

What we actually do (and why it works)

STEP l: Extraction & Clarity (60–90 min)

I take you through a series of targeted exercises that pull out what you rarely say out loud:

  • the wins that only happened because you were in the room

  • the patterns in how you solve complex problems

  • the value others pay a premium for (that you’ve been calling “just what I do”)

I lay it all out, spot the themes, and define the angle that makes you the obvious choice.

STEP lll: Review, Select, Finalize (60–75 min)

We review your positioning, sharpen language live, and lock in the three priority assets for your goals right now.

You leave with finished copy and a simple usage plan so these pieces start working immediately.

STEP ll: THE LAB 5-7 DAYS)

Off-call, I pull out the proof points others see as highly valuable but you’ve dismissed as “just what I do.”

I develop your positioning and messaging that shapes the narrative so it’s simple to tell and impossible to ignore.

I also outline custom credibility assets (we decide on together) aligned to your goals.

This is the heavy lifting most people skip. You’ll feel it in the quality.

What you get (deliverables)

  • Session 1 (Extraction & Clarity) – 60–90 minutes

  • Custom Messaging & Positioning (built off-call)

  • Three finished credibility assets (your selection based on your goals)

  • Simple usage plan so you know exactly how and where to deploy each piece

Turnaround: typically ~2 weeks end-to-end, depending on your scheduling.

PACKAGES & PRICING

  • Brag Book Intensive – $3,500

    A focused 2-session engagement designed to clarify your edge and deliver three high-leverage assets.

    2 Deep-Dive Sessions (extraction + presentation)

    Custom Messaging Playbook – your personal library of talking points, proof stories, and differentiators

    3 Tangible Assets chosen from the Brag Book menu (ex: Executive Edge Statement, Authority Bio, Impact Story Library)

    Turnaround: 2–3 weeks

    Best for: leaders who want immediate positioning tools for visibility, interviews, or key opportunities on the horizon.

  • Executive Brag Book – $7,500

    Expanded engagement with more assets and added strategy to support your long-term positioning.

    Everything in the Intensive, plus:

    5 Tangible Assets from the Brag Book menu

    Extended Messaging Playbook tailored to multiple use-cases (board, partnerships, media)

    30-Day Follow-Up Call to answer questions or refine language after real-world use

    Turnaround: 4–5 weeks

    Best for: executives preparing for board roles, advisory seats, or visibility campaigns.

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