A Social Media Marketing Strategy is paramount for online entrepreneurs, and can transform any business into a lucrative, thriving endeavor. Today, I'm highlighting a few mistakes (with solutions) that I see being done that leads to those dreaded words..
Start getting really visible on social media. Getting visible means sharing your knowledge, your skills, your expertise. You have 5 major options but the key is to gain visibility on 1 or 2 social media platform where your ideal clients hang out. I "happened" upon Instagram as a viable option for business when I was tagged in a post for someone looking for a social media trainer. That's when the lightbulb went off. People actually hire others on Instagram?
Coming from a point of service makes you an asset to your industry. That is what will make your business stand out. If you consistently give value, more people will want to collaborate with you, because they know that you will add to their business and their clients.
What makes some businesses and brands (with limited budgets) unforgettable online while others blend into the background? I liken being successful (converting clients) with social media to training for a marathon. In order to see results (we know our objectives) you need to develop and implement a focused game plan.
The primary goal of your ecommerce site may be to sell products, but your social media marketing strategy should encompass a wider range of tactics that simply promoting offerings. With too much product pushing and not enough engagement, you may lose out to your competition.