Do you have an e-commerce store and you want to leverage the power of social media to get more visibility? Let's be honest. Who in business will say NO to increased visibility for free? Here are some tips:
Don’t Just Push Products and Promotions. The primary goal of your eCommerce site may be to sell products, but your social media marketing strategy should encompass a wider range of tactics that simply promoting offerings. With too much product pushing and not enough engagement, you may lose out to your competition.
Incorporate some of these ideas into your eCommerce social media marketing strategy:
- Share messages or news stories from external sources
- Create a blog on your website and feed blog content to your social accounts
- Ask questions, participate in discussions or poll your customers via social media
- Post pictures from company events or videos from your CEO’s speaking engagements.
About me: I have over 15 years of marketing and business development experience which includes five years of running an eCommerce site. I have a passion for assisting businesses to organize, manage, and promote their brand and it would be a pleasure to assist you too! If you have any questions or would be open to exploring this further, please email me back at firstname.lastname@example.org or request a free discovery call.