How do you react when you're driving and you see the green light turn orange. Do you slow down or speed up?

If you're like me, you step on the gas just a tiny bit instead of slowing down. It's the same approach I had with social media until I learned better.

You have to slow down first in order to speed up later.

This means approaching your consumers as humans you serve, rather than simply as people who consume your goods or services. 📌 Start by spending time with them in a personal context, in this case, a social media community, and delve deeply into their motivations, aspirations, and relationships. This enables you to develop a deep understanding of who your target audience is and what they need.  Happy Branding!!