ARE YOU USING GOOGLE ANALYTICS TO MEASURE YOUR MARKETING?

The optimization of marketing campaigns is an ongoing process, but unless you know you are making steps in the right direction, you could actually be making changes which mean your campaigns perform worse than they did beforehand.

This is where Google Analytics data is golden.

By understanding what works and what doesn’t, you can be sure to invest your time optimizing the right activities, and dropping those that don’t work.