How to Get Current Customers To Refer You to Others

By: Deborrah Ashley, The EA Group Virtual Assistants

According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience.

How can you beat these odds to get more of your satisfied customers to spread the word about your products and services?

Produce Excellent Content

The first way is to produce excellent content in a range of formats useful to the prospects in your niche, including:

- Articles
- Special reports on hot topics in your niche
- Videos on YouTube
- Images/infographics
- Webinars
- PowerPoint presentations on Slideshare (now owned by Linkedin)
- Emails in your email marketing platform and autoresponder
- Ecourses

Use share buttons for all of these types of content. Many blogs allow visitors to share the content at your site on many of the main social networks, such as Facebook, Twitter, LinkedIn, Pinterest and Google+.  Publish original content on the networks that your followers can also share easily. 

To go viral means to spread rapidly from person to person in your niche.  We might also term it creating buzz about your products and service. Launch new products regularly can create buzz. Be willing to give away free review copies in exchange for testimonials to pass the word along about how good your products are.

E-courses are even better for viral marketing purposes if they are on an interesting niche topic
— Deborrah Ashley

Webinars

A free webinar or workshop with Questions and Answers (Q & A) can also create buzz if you have a good reputation in your niche that would make people eager to attend so they can interact with you.

Emails and Youtube

Emails can be forwarded easily to friends and family. Ecourses are even better for viral marketing purposes if they are on an interesting niche topic. Similarly, special reports designed to get more email sign ups have a high potential of going viral. 

YouTube is not just for entertainment. It is one of the largest search engines on the Internet as well. Don’t want to appear in front of the camera? Transform your best PowerPoint presentations into video and upload them in your YouTube account. 

Give influencers a chance to try your product or service so that they will feel happy to use it and recommend it to others.
— Deborrah Ashley

Affiliate Programs

Create an affiliate program for your loyal customers so they can earn income by referring your products and services.  Form JV partnerships with those in your niche who are not direct competitors so you can all help each other with your viral marketing. Give them a chance to try your product so they will feel happy to use it and recommend it to others. Craft such attractive offers that any customer would be delighted with it and be glad to tell others about the terrific bargain they got. 

Social networks

Publish unique content to your social networks and within groups you have joined or created yourself, such as Facebook and Linkedin groups.  Your connections can share it with all their followers with just a click.

Ask for the referral

Finally, just ask! You would be amazed at how many marketers, even top ones, forget to include a call to action that suggests if the reader liked the content or found it useful, they should feel free to share it with others.

The EA Group give you back the time to focus on those revenue-generating tasks while we handle everything else.  It's like having your own admin and marketing team at a fraction of the cost.      

Focus on what you do best and delegate the rest

Here's to OUR success!