Leveraging the LinkedIn Algorithm for Maximum Exposure
Most of the biggest opportunities in my business - from mentoring at an accelerator to training a 60-person marketing team and speaking engagements - originated from people who never visibly engaged with my content.
No likes, no comments, no reshares. Just radio silence after I hit publish.
Yet somehow my posts sparked enough intrigue that key players pulled strings on my behalf. My writing managed to compel action without any explicit reaction.
It's easy to judge content relevancy and resonance solely by metrics - the fire emojis, the heart bursts, the public discourse. But my experience revealed the fallacy in that.
Some of my most fruitful breakthroughs are traced back to insights I assumed flopped because they prompted no visible reaction. No public validation signaled to my nervous system that the content floundered.
However, exposure and impact operate on a separate wavelength beyond surface metrics. So much happens in the invisible realms of thought and transformation.
I wonder how many other game-changing discussions died on the vine because I didn't nurture the quiet majority who process privately. Too focused on the vocal minority's engagement high.
What if the open secret is our best work catches fire in silence first? The brainstorms that later blaze trails, the frameworks that change business models - what if the world was moved more through discretion than declaration?
This calls us to reconsider why we create and who it serves. To weigh intentions over accolades. And to direct our sights - beyond the visible charade of performance metrics - towards the invisible machinery of true progress.
The Power of an Authority Catalog
Cultivating this machinery where silent seeds grow into sudden opportunities requires a specific type of content approach I call an Authority Catalog.
This is a diverse library of posts, guides, videos, and other content packed with insights and solutions to which you become the undisputed leading advisor clients keep returning.
An example is discovering a new limited series on Netflix. I binged episode after episode of "Griselda", captivated by the emotional ride this show took me through.
That level of engaging, binge-worthy value is what your catalog should include.
The key is identifying the top misconceptions and knowledge gaps in your niche. The myths need to be debunked, and the problems beg new frameworks.
Your catalog should tangent off addressing those gaps with practical, relatable content. For example, a business coach could create:
A LinkedIn Live dismantling common productivity myths.
A newsletter series on the neuroscience of habit formation.
A post on uncommon leadership styles that drive innovation.
See how targeted this gets? You dive deep into specific friction points as an industry insider.
Next, incorporate diverse formats - blogs, videos, podcasts, guides etc. This showcases versatility, caters to different learning styles, and sustains interest as visitors move through your catalog.
Finally, promote interlinked topics so readers easily navigate related posts based on what captivates them. Insert clear calls to work together for those wanting more transformation.
The goal is that after consuming your catalog, corporate prospects achieve so many micro-breakthroughs that they conclude: "This person truly gets our problems and has the tools to guide us."
That's when you become their trusted advisor beyond the content.
You're the go-to resource praised in rooms you'll never access yourself.
When challenges arise, you're top of mind because they've already previewed your capabilities.
You can charge premium rates and negotiate confidently from this solid authority foundation. They value you as a priority expert rather than just an option because your wisdom has already proven indispensable.
Game-changing opportunities have always begun in silence—plant seeds through an Authority Catalog that blooms into lucrative partnerships.
Soon, you’ll have more impact than any metric can measure.
What's your plan for creating content to attract, engage, and book meetings with corporates? How can you get them to come back and binge your ongoing content?
If you feel unclear about what should be included in your Authority Catalog for corporates, this is something I can help you with in my exclusive 6-week 1:1 consulting intensive.
This level of clarity will help corporates instantly recognize that YOU can solve their problem.
And the compounded benefits are well worth it for your business growth and impact.
In the 6-week intensive, I also help you:
➼ Create the five different types of lead generation content that positions you in their mind as a trusted industry advisor so they book a call with you to start a conversation about working together.
➼ Take the solutions you ALREADY provide and turn it into a highly valuable offer that corporates want. In most cases, this is your gateway offer, like a workshop or speaking engagement (which can turn into longer-term projects at higher fees).
➼ Structure conversations that lead to proposal requests.
This is for experienced consultants, coaches, or service-based professionals (attorneys, medical pro, money pros, therapists, etc) already earning above the $100K mark.
… looking to make an additional six figures per year from doing a small number of workshops and/or consulting engagements with corporations and organizations (less work + higher payout).
The investment is $9K, which is reasonable considering the level of personalization, my proven methodology, and the results achieved.
My clients typically add multiple 6-figures in revenue and often triple their prices after working with me.