by: Deborrah Ashley, The EA Group Virtual Assistants
If you're looking for ideas to put yourself head and shoulders above the competition even in a crowded niche, a top way is to link yourself with key companies and influencers. When you do this, you can offer all new products and services, increase your authority in your niche, and earn more income all at the same time. The smartest way to accomplish this is through:
- Affiliate Marketing
- Joint Venture Partnerships
- Strategic Partnerships
1. Affiliate Marketing
Affiliate marketing is an excellent way to get to know the top people and companies in your industry. There are some affiliate marketplaces that allow you to link up with top influencers, companies, and products all in one location. Create your links once, paste at your site and in your marketing emails, and those links will keep on earning for you even when you are away from your computer. If you need assistance with developing and managing your affiliate program, The EA Group can set this up for you.
“Engaging with social media influencers allows you to increase awareness of your brand, create brand advocates, increase online reputation, and increase page rank. Whether your business objective is to increase awareness or improve SEO traffic, social media influencers can help with that.”
— Kristina Cisnero, Hootsuite
In the process of finding affiliate products to sell, you will discover the top individuals and brands in your niche. Make a list of them and their websites and email addresses. Once you have a large email marketing list or are willing to be interviewed or contribute to a webinar about your niche, you can form Joint Venture (JV) Partnerships.
2. Joint Ventures
With JVs, you market together and split the proceeds 50/50. If you have a mailing list of 500 people, for example, and your JV partner has a similarly sized list, propose mailing to each other’s list and splitting the cash. If their list is twice the size of yours, email 2 of their marketing messages instead of just one.
3. Strategic Partnerships
Strategic partnerships can be formed online or offline in a similar way. Partner with anyone who is not a direct competitor but sells complementary products and services. For example, if you sell wedding gowns, partner with other local merchants who can provide any of the other items commonly required for weddings, such as flowers, formal wear, limos and so on.
One other useful way to find local partners is to offer an interesting workshop or talk at your local Chamber of Commerce. They will do all the marketing and promotion for the talk. You just need to deliver a great presentation. Those who get to meet you in this way might just want to partner with you, or know someone who does. Online networking is great, but don’t overlook the opportunities to forge relationships within the community, especially if you have a brick and mortar store.
Every business and entrepreneur are judged by the company they keep. Form relationships with the top movers and shakers in your niche and see what a difference it can make to your profits.
Here's to OUR success!
Thrivoo partners with service-based businesses to grow their brand by managing their social media, program launches, affiliate programs and email marketing. Schedule a free consultation today at https://calendly.com/yourpersonalea.com