If you're looking for a "coach" who will give you MORE information, I'm not the right one for you.

You already have a ton of information and ideas in your head. You just don't know the best way to unpack all the ideas, lay it out neatly and create a REVENUE PLAN from it.

What will provide YOUR SHIFT is a way to sort through all the knowledge in your head, put it in neat piles and create
✓ the RIGHT formulation
✓ the RIGHT positioning
✓ the RIGHT offer
for the results you know you should be getting.


Hi!  I'm Deborrah Ashley, Authority Positioning Strategist.  I'm known as a professional fixer, people connector, and industry innovator. I help emerging leaders and companies fully monetize their expertise - on their own terms. 

When I first left the corporate world at 46, to start my business full-time, I thought I could figure it out on my own. 

After nearly a year of getting nowhere, I started questioning if what I had to say was even interesting enough, despite my 2 decade of accomplishments with multi-million dollar companies, appearances in Oprah magazine and The NY Times.  I knew I would have to hire a mentor before I hit rockbottom.


She helped me to tweak my framework that helped me to stand out and excel during my corporate career. 

I put the new plan in place and it worked.  Before long, I reached my first 10k month. I was finally able to monetize my expertise.

Now I use this framework to help founders, coaches and organizations propel their business and multiply their profits.

If you’re not getting the consistency you want, you may need a guide. I'll  help you locate the path, show you what obstacles to be aware of, what tools to leverage – and the fastest route to propel your business forward.

Ready To Monetize Your Expertise?

Professional Background

MBA - Marketing/Business Development

Former Board  Member - National Black MBA Association

25 Years Overall Experience- Building awareness around brands in the corporate world and consulting with some of the most accomplished entrepreneurs in their industries.

10 Years - leader in the medical cosmetic industry. 

  • Team that grew the company to over 120 locations and 2 National Call Centers. 
  • Top 5% of generated sales in the company.
  • A little under $400 Million in sales over 10 years before leaving to start my own business at the age of 46.
  • With the company's exceptional performance and growth, Ideal Image was sold to a publicly traded company in 2011.

Serial Entrepreneur - Founded and built 3 profitable businesses (two built while working full time)

Helped over 100 entrepreneurs build awareness around their personal brand!

Media Coverage Includes - O' The Oprah Magazine, The NY Times, CNN.com, CNBC.com 

Chosen as top Social Media Influencer and Expert Authrority

Build an online following of over 20,000 people in 6 months. 

Official Bio

Deborrah Ashley, known for showing people how to leverage their “IT” Factor, helps her clients package and position their expertise and ideas into high value offers.  

Nearly 4 years ago Deborrah left the corporate world after a 2 decade career to live out her purpose and hasn’t looked back since.  She is consultant, educator and advocate for women over 40 who are ready to impact the world.

A former board member of the National Black MBA Association, Deborrah has raised brand awareness for companies for over two decades and has helped organizations generate over 400 million in sales revenue.

To date, she has built 3 highly profitable businesses, been in Oprah Magazine and The New York Times, and has helped over 100 entrepreneurs build awareness around their personal brand.

Meet Deborrah Ashley, Authority Positioning Strategist