Hi!  I'm Debbie, game changer, people connector, and industry innovator.  

I spent the last 2 decades building awareness around brands in the corporate world and consulting with some of the most accomplished entrepreneurs in their industries.

When I first met them, these professionals had one main thing in common.  They were brilliant at what they did and active in their community but outside of that, no one knew their name.

My introduction into the corporate world was quite rocky. 

I remember working on a report for a client, that I sent to my director to review. Later that day, I found out, my director submitted my report with his name on it.

That crushed me.

But it also started a chain of events that led on my journey into taking control of how intentionally showed up.   I didn’t see myself as an expert at the time, although others say it, but I quickly learned how to leverage my “IT” Factor

The following year, I decided to move to Atlanta and joined a national association shortly after.

Months later, I was invited to run for a position on the board of that association.

I received 90% of the vote from a membership of 450+ people. From there, doors opened up including an interview with Oprah Magazine.

That shaped me to this day to use my gifts to  help others, the 'best kept secret' get a seat at the table so their ideas are no longer ignored or marked as low priority.

What changed?  I realized getting recognition was less about the hard work..and More the SMART work.

I learned how to leverage my “It” Factor.

I did a strategy session with Debbie. She was practical, and even though I really didn’t want to hear it, she was absolutely right. Here advice and feedback alone saved me from wasting time and money. When others will tell you how great your dated marketing strategy is, Debbie will dig deeper and tell you want you can do and how to make it better. You need Debbie
— Biba Atta, EFT Coach

You're probably asking.. What's. your ‘IT’ factor Debbie?”

It’s one of the most sought after things in the world.   Think of  Oprah Winfrey, Bozoma Saint John, Sheryl Sandberg, Arianna Huffington,  and a whole host of others, and you’ll quickly see just how powerful leveraging your “IT” Factor can be.

It sets the stage to help you become one of the most highly regarded person in your industry.


To date, I have built 3 profitable businesses, one that got noticed by Oprah Magazine and The New York Times, and helped over 100 entrepreneurs build awareness around their personal brand!

Now... everything I do is focused on helping my clients strategically grow their brand to build impact and influence and amplify their message, so they can get a seat at the table, get their ideas heard and be taken seriously to effect change. 

I can help you too. If you'd like to be seen, heard and get sought-after as an industry leader, without sacrificing your health, joy or self worth, then you'll absolutely love working with me.

Request a consultation today!